One thing that the book talked about in chapter 3 that was interesting was how a certain type of line can effect the overall mood. Depending on how thick or thin the line is determines the feel of it, and as the book stated that is in the hands of the designer to determine when the overall effect is balanced. The book also stated the placement of punctuation also effect the alignments of the lines. Typographic hierarchy also seemed interesting and is important in the placement of type. The book stated that visual punctuation is a governing factor in the typographic arrangement. Visual punctuation helps clarify the meaning of the typographic message, as the book stated this is like a writer using punctuation in a sentence. Another aspect that I learned from chapter three was all the different aspects that go into margins. The book stated that the three specific variables for margins are: proportion of column height to width, texture, and tone. I has an understanding for the first aspect but I never realized that texture and tone affect it too. It was interesting to see that just by playing around with the columns a person can achieve hierarchy of a page which in turn makes a website or page in a magazine more balanced. Another important aspect of hierarchy that I did not know of is the counterpoint and counterpart relationships. Before reading this I would have never known something like this exists. However, now I know that counterparts are elements that have similar qualities like color, tone, texture, and weight. Counterpoints, on the other hand, are differences in scale, color, tone etc. Even though in the counterpoint relationship there are extreme varying sizes of type and text they still have visual hierarchy on the page or website.
Since chapter 3 talked a lot about hierarchy, i chose a picture that showed hierarchy on a website. (not in great detail just shows 2 main parts)
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