Chapter 5

Chapter 5 talked about the designers grid and all the different aspects that go into making a good design using the grid. One of the principles that book talked about was, structure and space. The best way the book described this term was when visual elements are introduced the create subliminal spaces. This I can feel like depending on the design can be a good thing and a bad thing. Good, being that if a person wants to create the subliminal spacing and or images for a certain style poster they would have no problem placing random shapes and texts anywhere to create that space. However if a designer does not want that and if they do not pay attention they can create subliminal images that can take away from their piece. Another concept the booked talked about was Proportion in a grid. The proportion is the ratio an object has to the grid that it is placed on and do everything else in the piece. I feel like in order to have a strong piece a person has to master proportion to make everything flow smoothly and make everything fit into place without making anything stick out awkwardly. Single and multi columned grids was the next aspect in design. It was stated that its best to use a single block of text and not have multiple space in between, this I feel like would be beneficial in order for the text to read smoothly and not be very choppy and divide important information. Multiple column grid in my opinion is beneficial if a designer wants to lay out a newspaper, or compare two different objects in two different rows. Finally, the booked talked about modular grids, which in my opinion work best to layout a page. Modular grids are grids that have vertical and horizontal intersecting lines that layout spaces to place objects in. This I find to be very helpful because then someone can visualize where they want a certain aspect to go without actually needing to place objects on the grid.