Century Gothic is a sans serif font that is a very modern and clean font. I really like Century Gothic because I am someone who is not a fan most all handwritten fonts, so when I see a font like Century Gothic it feels fresh and consistent. The font seems very geometric and well thought out. It reminds me of Futura which is one of my all time favorite fonts due to its legibility and modern edge. The x-height is larger and also there is a more even stroke width. Its round and clean feel make it a perfect font for a modern club or even a band logo font. It is a very nice and pure font but has a slightly rebellious feel, a feel that keeps it an edgy sort of font. Century Gothic is a new car off the assembly line that is fuel efficient yet still mysterious and powerful under the hood, to me it says Suzuki Kazashi, which is a Japanese car brand in the American market so the font would appeal more to Americans. The font mainly appeals to a younger generation who now likes clean typefaces like Futura and Helvetica.
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Rockwell is a serif typeface, specifically a slab serif. The serifs are unbracketed and the font has an overall heavy weight. This makes it a bit hard to read in a large body of text. Rockwell is a great font for titles and display rather than a website with a bunch of text. Rockwell would be a great font for a business card of a professional photographer, it also pairs very nicely with a sans serif font so it is commonly used in posters or on the web with a paired sans serif font to counter its slab feel. So Rockwell can be a great way to point out the important information in a poster or billboard. I mainly see Rockwell as a nice serif font that would be ideal for a modern restaurant logo that is kept modern and chic. It also would be good for titles of different newspaper sections. Overall Rockwell feels like a very solid font in which it feels bold yet classy, rebellious yet subdued. If Rockwell were a car it would be a Hummer. Big and slab, serious and rebellious and it makes a statement.It speaks to an audience of all age and communicates the typical serif view of being serious and solid similar to a typewriter font and how that makes what you are reading seem more serious.
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