For my sans serif font I chose Letter Gothic Std. Letter Gothic was created in the late 1950s/early 1960s by Roger Roberson, and was originally intended for electric typewriters. This font is simple and characterized by a thin line weight. The characters are tall in nature and have a clean, some-what “informative” feel. I could picture this font being used during scientific experiments, because of its almost sterile feel. I could image important data on a computer screen in this font. It seems compatible with organizing mass amounts of data. If Letter Gothic were an article of clothing, it would be a short sleeve button-down shirt with a pocket. It’s clean, practical and gets the job done. If Letter Gothic were a car it would be a champagne colored Saturn Ion because it’s simple and straightforward with no bells and whistles.
For my serif font, I chose to use Palatino. Palatino was created in 1948 and many variations have been spawned since its creation. The lower case characters have the weight stress of rounded forms at an angle that give it a more temperate feel. Although the set of capitals do not have the same rounded forms, there are subtle curves in some letters (like the “Q” and “Y”) that create a sense of unity with the lowercase letters, while maintaining their sense of strength. If Palatino were an article of clothing it would be a business suit because it is strong and versatile. If Palatino were a car, it would be an SUV for the same reasons. It’s comfortable, and adaptable.
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