Chapter 3&4 responses

One thing that the book talked about in chapter 3 that was interesting was how a certain type of line can effect the overall mood. Depending on how thick or thin the line is determines the feel of it, and as the book stated that is in the hands of the designer to determine when the overall effect is balanced. The book also stated the placement of punctuation also effect the alignments of the lines. Typographic hierarchy also seemed interesting and is important in the placement of type. The book stated that visual punctuation is a governing factor in the typographic arrangement. Visual punctuation helps clarify the meaning of the typographic message, as the book stated this is like a writer using punctuation in a sentence. Weight of type was talked about in chapter 4 saying that if a word is too thin or too thick it can effect legibility. It stated that thin typefaces can't be distinguished from their background, while typefaces that are too thick end up getting lost in their internal pattern of counterforms. I found the effect of colors on typefaces to be particularly interesting. In order to have good contrast and a successful typeface that uses color a designer has to consider a colors hue, value, saturation.