Saturday, September 17, 2011

Anatomy of Typeography

The characters of my first choice of typeface, Zapfino (a serif typeface), are flowing. It has a truly smooth, Zen look and feel to it. It's not gaudy, nor does it impose on itself. It has an air of class -makes a statement- without seeming overly pompous or self-appreciating. To me, it is like one of my favorite bands, The Weepies. It is smooth and soft, with a bit of an edge to it. A self-starter, Zapfino is in it for itself, with little concern for making an impact, except to touch the lives of those who find it appealing. There’s no doubt in my mind that the creator of this typeface was truly engineered specifically for its simple, yet alluring curves, lines, and angles; they give it an appearance of proper elegance.

The second typeface which I chose as my san-serif font, I’m unable to recall the name, as I’m typing this far from the computer which has the font installed. In any case, it is a shorter, thicker, much more conservative font. The lines it draws are hard, demanding, yet at the same time pleasant to the eye. This typeface is much more commanding of attention than Zapfino, its predecessor. It is comparable to a 2011 model Honda Accord. Clean lines with pointed, and rounded corners, flat ends and more square-shaped bowls cause this typeface to seem more conservative; It is quietly outspoken, powerful in its stony silence.


The image above is Zapfino in action.

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